Color Wow Color Security Shampoo is unlike most other shampoos on the market today. Traditional shampoos contain many unnecessary ingredients (like silicones, pearlizing agents, conditioning agents, thickening resins, etc.) that can cause hair to look dull...and worst of all, impede hair growth and cause hair thinning!
Color Wow Color Security Shampoo is a crystal-clear, sulfate free formula that gives you a rich lather and cleans your hair gently to protect hair color. Since the formula is free of unnecessary ingredients, there is no residue left behind to clog hair follicles, which helps prevent hair thinning.
Color Wow Color Security Shampoo is designed for all hair types. This concept may be difficult to understand given the fact that most other shampoo manufacturers have a formula for just about every hair type and condition, such as: normal, fine, thick, coarse, curly, smoothing, thickening, etc. Color Wow believes you only need one formula for all hair types and conditions. Just one shampoo. That is quite an awesome claim! When you understand the reason behind this thought process, it will all make sense.
Gail Federici, CEO and “chief problem solver” of the company, struggled to tame her own hair frizzy hair for years. That led her to the creation of her first brand. Gail's mantra that has driven her unique product development process for decades:
She saw a need to fix the problem that these shampoos were creating. What is causing all the hair loss that we have been observing with our clients in recent years? To solve this problem, Gail got with her award-winning chemist, Dr. Joe Cincotta to come up with a solution.
Dr. Joe Cincotta has been working with Gail for many years going back to the Zotos days when permanent waves were all the rage. His background is in organic chemistry and has worked under the top Zotos chemist testing and working with hair. In recent years, Dr. Joe started working with Gail Federici to develop innovative products focused on color protection. Unlike most other mass produced brands, he is not under any budget restrictions. Color Wow's mission is always to develop the best product first, no matter the cost. The products must be innovative and unique to the industry and must perform. Color Wow Color Security Shampoo is made with the highest quality sulfate free surfactants to insure color is protected from fading and dullness.
Dr. Joe researched how other shampoos on the market left the hair. Even though these products were developed for color treated hair, they still left a dullness to the hair. Hair color was not looking as vibrant after two, three, and four weeks after the color was done. As he studied these other shampoos, Dr. Joe noticed they all contained additives that were not actually necessary for cleansing. These additives were actually being deposited onto the hair and scalp every time the hair is scrubbed. Most modern shampoos have a pearlized and creamy look to them. Pretty shampoo sells, but it leaves a film of all these additives that build up on the hair and scalp that never washes off. Now, in order to get out all that buildup, manufacturers are now pushing clarifying shampoos.
The biggest problem women have today is thinning hair. Twenty or thirty years ago this was not a problem. Back then, shampoos were normal cleansers. Over the years, the trend has been to develop shampoos to do multiple things. The latest trend are the so-called two-in-one shampoos, which condition as they cleanse. This is a dangerous marketing gimmick and one such well-known infomercial brand, Wen by Chaz Dean, is involved in a $26 million class-action lawsuit effecting approximately 6 million people. Click the following link to read the full story: http://www.allure.com/story/wen-hair-loss-controversy.
To back up his theory, Dr. Joe utilized an outside independent lab in Princeton, NJ to test hair with the conditioning shampoos compared to his newly developed Color Wow formula. They used a sophisticated infrared device that scans the hair and scalp for traces of residue. They also tested the skin to see whether or not they would affect the skin as well.
The tests validated Dr. Joe's theory. There were lots of residue detected in the other shampoos. They also stuck to the skin, clogging the pores. Color Wow Color Security Shampoo contained no traces of residue. There was nothing detectable. There is actual clinical data that proves there is nothing left behind with Color Wow Color Security Shampoo. To reiterate, this formula contains no additives such as: silicones or natural oils, conditioning gums, thickening resins, pearlizing agents, sodium chloride, or parabens like you find in most other shampoos. Since this formula is so gentle, it is recommended to shampoo the hair 2 or 3 times after switching over from another brand.
According to Dr. Joe, hair needs to have nothing blocking the hair follicles from growing. Thoroughly cleansing the scalp will allow the hair to grow healthy and thick, and prevent premature hair loss. Recently, Gail Federici was featured on the popular morning show, "The Dr's" to discuss the problem of shampoos causing hair loss. Watch the following short video:
As Gail states in the video, choose your shampoo wisely. Look for shampoos that only cleanse, and nothing else. Stay away from shampoos that condition, thicken, smooth, add shine, etc. Only add conditioners mid-shaft to the ends. If you need to shine, thicken, or smooth, use styling products to give you those results.
Whenever a manufacturer makes steep claims such as these, I usually take it all in with a grain of salt. Sometimes they are true to their claims, and sometimes they fall flat. I kept an open mind on this one though. I had to try it for myself before I would believe what they are preaching. After using the shampoo for the last several days, I can honestly say that it is one of the very best shampoos I have ever used.
Even though I'm a guy that doesn't get hair color, it cleaned my hair really well. It is a highly concentrated clear formula. A little goes a long way and produces lots of lather. The shampoo, and most of their other products for that matter, have a very light, clean, fresh fragrance that I think most people will like. As far as leaving any residue behind, I really have no way of testing that part. We will just have to trust Dr. Joe on that one. As a guy with thinning hair, it will be interesting to see if there is any improvement in the hair loss area long term.
For anyone looking for the most effective cleanser for color treated, or even normal hair, then look no further than the Color Wow Color Security Shampoo. This is the only shampoo you will ever need, no matter your hair type. It will leave your hair and scalp free of any color dulling and follicle clogging residue. The product retails at $22 for a 250ml tube, which is a good value for a shampoo of this quality.
If you liked this article and want to find out more about the rest of the Color Wow line, please join my mailing list. You can find out more about Color Wow by visiting ColorWowHair.com. Also, I will be covering the conditioners next, so be sure to Join My Community and Subscribe to my Youtube Channel so you don't miss my next video. If you are a professional stylist in the Jacksonville area, be sure to visit my other site at UniqueSalonProducts.com.
Thanks for reading!
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