Why You Need Them
This article will show you How To Repair Damaged Hair. But first let me ask you, do you color your hair? If you do, did you know that you are damaging your hair every time you color? This is due to lifting of the cuticle and color deposit. A little bit of damage is normal and necessary. And damage occurs no matter how good your color is. Almost all stylists know this to be true. I learned this fact over 20 years ago when I was going through my hair color training as a new sales representative with Gulf States Beauty Supply.
However, bleaching your hair is even worse! You are usually processing longer and using more ammonia and higher volumes of developer. As a consequence, you will damage the hair even more.
How To Repair Damaged Hair
So how to repair damaged hair you ask?
I am about to tell you about a new solution that just hit the market that will counteract the damage done by coloring or bleaching the hair. This is How To Repair Damaged Hair, even if you can't see the damaged! But first, I want you to watch the following video that I recorded. This was a private presentation to The Salon Center on the new Color Wow Cocktails. These are leave-in supplements for color treated and damaged hair. New by Color Wow, these three cocktails have garnered great reviews from stylists and customers.
Be sure to watch it to the end, since I have also included an audio interview with Michael Long, a salon owner and colorist at J Autumn Hair Designs in Crystal Springs, FL. He conducted a week-long in-salon test using only these 3 cocktails without using any other styling products. Click on the image below to watch.
The innovator behind the Color Wow Cocktails formulas is Dr. Joe Cincotti. He created something totally unique and different than anything else on the market. This has never been done before.
The following is the official verbiage borrowed from Color Wow to maintain accuracy in the material:
Everyone with color-treated hair needs them because chemicals in our hair are notorious for doing damage to our vital internal and external bonds that keep hair thick, supple, and strong. It is critical to "intervene" with a Cocktail daily to give hair a supplemental, bond-building boost.
The secret formulas behind COLOR WOW Cocktails will help strengthen, thicken, or renew elasticity and suppleness...and keeping your COLOR WOW! There are three different "BIONIC TONIC" SUPPLEMENTS that address three key problems that occur as we color our hair:
Hair has suffered internal bond damage, causing it to become fragile and susceptible to breakage.
SOLUTION: COLOR WOW KALE COCKTAIL
Bionic Tonic Supplements and restores key internal bonds to strengthen hair, reducing breakage by over 50% in just one use. Kale Cocktail is a strand-strenghtening superpower, clinically tested and proven to make hair twice as strong after a single application. Key to this bionic tonic is sulfur-rich sea kale, which helps reinforce damaged sulfur bonds, essential to strong, resilient hair. Loaded with protein-building Amino Acids plus B Vitamins, it smooths, detangles and helps guard hair against UV ray damage.
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The Kale Cocktail is how to repair damaged hair. It is key to maintaining strength for everyone that gets color. This cocktail is the foundation, and should be used first before adding either the Coconut or Carb cocktail.
Hair has lost its natural, external lipid layer, looks dehydrated, rough and straw-like.
SOLUTION: COLOR WOW COCONUT COCKTAIL
Bionic Tonic Bonds a lubricating membrane to hair's surface to mimic and supplement the lost lipid layer. Healthy virgin hair has a natural lipid layer (made up of a unique molecule, 18-MEA) that coats and protects the exterior of every strand, locking in moisture and keeping hair's cuticle smooth and tight so hair has slip and suppleness. When hair color chemicals destroy this layer, hair loses moisture, becomes rough and frizzy. Coconut Cocktail's proprietary complex of 18-MEA and Coconut Oil bonds to hair's surface, supplementing and replacing the lost lubricating membrane. This leave-in bionic tonic instantly restores gloss, silkiness and humidity resistance, plus enables hair strands to slide and move in unison with fluidity of motion.
Hair has lost proteins that give it critical mass; looks thin, flat, limp and lifeless.
SOLUTION: COLOR WOW CARB COCKTAIL
Bionic Tonic Bonds a 3-D, carb-based, "fiber-mesh" to hair's surface, fattening up fine, limp strands. Carb Cocktail supplements lost proteins, thickens and adds bulk to hair by surrounding each strand with an invisible, flexible, micro-fiber "mesh," made up of a carb-based complex (cellulose, starch, and oat bran). Neither a styling gel nor a root lift, this leave-in, bulk-building bionic tonic creates hair that looks and feels thicker and fuller, styles more easily and holds style longer.
The results that our customers have been getting are nothing short of amazing! It has been a long time since I have seen the kind of repeat sales like we are getting with this new line. It many salons, it is their #1 selling retail product. Everyone that tries it, sees the immediate results and is WOW'd by them! Here are a few pictures of before and afters using the Color Wow Cocktails:
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Here is a sales presentation I recorded on how to repair damaged hair:
So what did you think? Here is what the press has been saying about Color Wow Cocktails:
To find out more, please go to: http://www.colorwowhair.com/us/cocktails
Color Wow Cocktails is a new innovation that deals with How To Repair Damaged Hair. There are three problems that occur from coloring hair. The first is internal bond damage. Kale Cocktail repairs the internal broken sulfur bonds, resulting in stronger, healthier hair. The second problem is we lose the our natural lipid layer when we color our hair. Coconut Cocktail mimics the shiny lipid layer that is lost when we color, giving us back that luster and smoothness. The third problem is our hair diameter gets smaller and smaller each time we color our hair. Carb Cocktail creates a micro-fiber 3D mesh that builds body and thickness to hair using a combination of natural carbohydrates, starches, and cellulose.
Try the cocktails that best fits your hair condition...and be COLOR WOW'd!
Thanks for watching!
My YouTube channel: http://www.youtube.com/user/thesaloncenter1